The advert Cape Talk refuses to air

Cape Talk Radio has rejected a radio advert created by Mantelli’s Biscuits.

You can listen to the advert using the link supplied below.

Phone Cape Talk on +27 21 446 0567 and ask them to reconsider. (Weekdays will be best)

Mantelli’s Biscuits are strong advocates of Corporate social responsibility and as such have incorporated various social commentary into their adverts.

Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business/ Responsible Business) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms.

    In some models, a firm’s implementation of CSR goes beyond compliance and engages in actions that appear to further some social good, beyond the interests of the firm and that which is required by law. CSR is a process with the aim to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders.

http://en.wikipedia.org/wiki/Corporate_social_responsibility

Listen to the advert that Cape Talk refuses to air:

Phone Cape Talk on +27 21 446 0567 and ask them to reconsider. (Weekdays will be best)

In sharp contrast, another Mantelli’s Biscuit advert that Cape Talk DID feel free to air on their radio station:

 

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